Muse is a contemporary luxury lingerie label inspired by women’s femininity, self-expression, self-love and takes inspiration from women who became the source of inspiration for creative artists, poets, and musicians’ masterpieces. We want women of Muse to become their own source of inspiration, becoming their own muse.

Our designs, steer away from traditional lingerie and instead we aim to design innovative, fun, unique, fashion forward pieces which feature fun colour ways and playful high-quality fabrications. Our brand values the female figure in all of its forms and aspires to produce daring, dreamy and alluring pieces intended to create the feeling of empowerment and self-expression. Our purpose is to generate the feeling of being carefree, living life not caring what other people think and changing a woman’s perspective on how they look at themselves, in a positive way.

When a woman wears our lingerie products, they are experiencing and expressing a hidden part of themselves, stepping away from the comfort of their everyday lives. Even if our products aren’t visible to people through the naked eye, our goal is to invent a sense of an alternative reality to the woman who choose to wear Muse. Allure Collection is a modern twist on old Hollywood glamour with lingerie, taking inspiration from silhouettes, fabrics, pleating and layering.